The Best Homes . . . The Best Agents . . . Nationwide!
Homes & Land's Four Marketing Objectives 1. Keeping your sellers happy with a client contact program 2. Building your personal brand in the community 3. Closing more sales by working with qualified buyers 4. On-line Syndication for all your listings 5. Helping you win more listings
Our total print & online marketing solution will help you build your personal brand and win more listings! Our Internet Partners provide you with the largest on-line syndication for your listings. Our quality printing and custom ad design create the professional image you need to succeed in today's marketplace. In Homes & Land Magazine, you not only have room to promote your listings, you have room to promote yourself. By consistently advertising in our magazine, using the same page design, the same image, the same slogan, you become a known and trusted "Brand Name" and buyers and sellers prefer to work with someone they know and trust.
The Marketing Tool Kit for Real Estate Professionals . . .
Everything you need to run effective advertising and build your business.
Ad Rates & Current Promotions
A complete marketing program is more affordable than you might think.
Special Magazine Sections
* Magazine Front Cover
* Neighborhood Professionals
* NEW HOMES & Home Buying Services
Effective Print Advertising Start here! This is a wonderful 20-page booklet filled with advice on how to get the best results from all your print advertising. You'll find chapters on -
* Building Your Personal Brand
* Generating a Response
* Tips & Tricks in Graphic Design
* Understanding Digital Photography
* How to use your ad to Win More Listings
Ad Design Samples
Don't know where to start? Let us help.
On this page you'll find some sample ad layouts we've come up with to give you some 'idea starters'. We can also take one of these designs and customize it just for you.
Colors & Emotions
Colors have a powerful effect on emotions. Every color has a hidden meaning that can invoke certain feelings. As a result, color can be used to evoke a desired response and play a significant role in how your advertising is perceived.
The Online AdMaker "How To" Users Guide Placing an attractive, professional-looking ad in Homes & Land Magazine is now easier than ever with our exclusive Online AdMaker program, a web-based program that allows you to easily submit your ad to Homes & Land Magazine. Benefits include -
* Easy to use.
* Work anytime, anywhere; all you need is an Internet connection.
* Send your digital photos online.
* Online AdMaker will store your ad so you can work on it a little at a time, until you are ready to submit it to Homes & Land before the next deadline. Also includes: Understanding Digital Cameras and How To Submit Digital Images
In this booklet, you'll learn all about the average reader of HOMES & LAND Magazine.
* How soon does the average reader plan to buy?
* What price range are they shopping?
* How will they select an agent?
* Are they looking for a new or existing home?
* What else are they shopping for?
AdAgency Tool Kit
Download exact sizes & specs for submitting completed ads to Homes & Land Magazine. (Hint - 300dpi PDF in CMYK.) Click for full details.
How do you win that listing? Add a little 'punch' to your CMA listing presentations. Make sure your presentation stands out! On this page you will find some flyers you can download, print out and put in your CMA listing packets.
Tie It All Together . . .
One of the most important components of effective personal marketing and branding is to maintain a consistant look and theme. For a professional image, all of your marketing materials should have the same look and graphics. In addition to your magazine ad, we can also design other coordinating marketing materials, including:
* Business Cards
* Custom Magnets . . . and much more!
eForms . . .
Click on the 'View Details' button to download the form to your computer.
Credit Card Payment Form
Here's the easiest way to make sure you always get the 'Pay-in-Advance' discount. Complete this form and we'll automatically bill your credit card the lower 'Pay-in-Advance' rate each issue. (Over 90% of our advertisers use this convienient feature.)
Are you sharing the cost of your marketing package with another Agent, Lender or Title Company? Use this form to have our billing department divide up your bill in the percentage you choose.
Full color reprints of your ad can make a powerful (and very affordable) farming mailer. You can get 1,000 full color reprints of your ad on premium 70# glossy paper for only 19 cents each! (Even less with larger quantities.) Click for complete prices & order form.
It's just like having a mini-billboard of your ad in Homes & Land Magazine. $14.95 for single page or $19.95 for double page. Click for order form & 6 great ways to promote yourself using AdBoards.
50/50 Billboard Co-Op Program
Custom Designed Billboard advertising at Bus Stop shelters, Mall Kiosks and more! A win-win scenario! You pay 50% and HOMES & LAND pays the rest. Click for more details.
'Refer A Friend' Promotion - Start Spreading the News!
Your support is vital to our business. We exist to help your business grow and we would like your help in growing our business. That's why we are offering an incentive for you to refer other agents to us.
Refer a friend and you can get one FREE ad*. The ad would be the same
size as the referred agent's contracted ad size.
*Restrictions? Yes, but just a few.
Restrictions on this program are that:
1.) The new client you refer to us must sign up for a annual Marketing Package (13 issues).
2.) The new client must list your name in the "Referred By:" section when they sign their Marketing Services Agreement
3.) You MUST be a current client with a 6 or 13 issue marketing agreement.
4.)The ad coupon cannot be used as cash/credit against your account or in lieu of existing ad. This free ad would be an upgrade to your existing ad.
5.) There is a 60 to 90 day processing time, referral must run consecutively for three issues before coupon can be redeemed.
That's all. They can sign up for any size Marketing Package they want, even the one with a 1/4 page ad.
Any time we get a new client referred by you that meets the criteria above, we will mail you a thank you letter with a coupon for your free ad size*. If you have any questions, please give us a call.